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Tag Archive customer retention

3 Reasons Why Your Marketing Sucks!

Marketing is my passion, and as I’m consistently learning and implementing new strategies,  I share more about them, especially if when I can help a business owner improve by using newly tested and proven strategies.  I’ve studied marketing for years, and lately I’ve been helping other businesses to improve their reach into their target audience.  If you’re a business owner, an affiliate marketer, Internet marketer or home business owner this article is definitely right up your alley!  So, listen up, you might actually learn something.

So, you have a product, and you either own a company or represent one. Everyone starts there.  Either way, you’ve been thrust into marketing a product or service.  However, where the winners leave the laggards behind is revealed in the next 3 strategies to help improve your results if your marketing sucks!

1. You Are Not Giving Enough Value. (ENGAGE Your Audience)
Yes, you have a product and/or service to offer, but you’re not communicating its benefits to your market.  You’re only out to make a sale, and people can smell it coming a mile away.  First, the world doesn’t revolve around your product or service.  You must get out of your own way and find out what matters to your prospects.  What do they need?  What do they want?  To give value you must actually care about other people, and seek to meet their needs with your solution.  So, take a step back, get off your selling box and understand that people love to buy, but hate to be sold.  It’s just like the contractors that come to your door telling you they’re doing some work in your neighborhood, and they want to give you an estimate!  I never asked for one.  Did you even check my interest level first?  Wait, it’s like going from the first date to a one-night stand!  That just doesn’t work!  KNOW THIS: People usually buy from people they know, like and trust.

The best way for you to develop a relationship is to give value consistently.  What skills do you have?  How can you serve a community with those skills or talents?  For example, my daily Podcast, The Spiritual Entrepreneur, is one place, besides this Blog, where I can share value with my listeners and readers.

Facebook PPC Live2. You Don’t Know How To Generate Leads.
So, if you’re not giving people value, it’s going to be near impossible to generate a lead (someone who’s actually interested enough in what you have to say and wants to hear more.  Many marketers out there don’t know the first thing about generating a lead.  Posting on your personal FB page that you’re selling a product or offering a service is the first sign that you’re an amateur!  Is it OK to tell your peeps you have a business?  Of course, it’s OK.  At first, that may be the only way some friends and family will ever find out.  However, if you’re into building a company and want to create an empire in the long term, you’re going to have to create an official Fan Page or Business Page and start finding the people who actually care to follow and then start sharing the value.  But it goes beyond this.  To generate a lead, you have to bring your people to a capture page where you’re sharing value and they’ll opt-in if they see value.  There are many Capture Page Systems out there, and you need to avail yourself of one of them.

To Access A Free Capture Page System, Click Here.

3. Building A List Is Not A Priority.
In any business Customer Acquisition is the lifeblood, and then retention.  But if you’re not even generating leads, when will you have a customer list of folks that know you, like you and buy from you?  See, you’re missing the boat by a wide mile if List Building is not a priority.  Some of you know this is key, but you still don’t have any Lead Magnet on your site to help someone connect with you as a lead.  Understand that emails are not the only list either, but that’s for another article.  You must have an AutoResponder, and there are many available to help with your list building effort.  My current favorites are Aweber, and MailChimp.  While MailChimp starts out free and connects with various Social Media platforms like Facebook and Twitter, Aweber gives you tools that are one sophistication level higher in dealing with your lists and creating conversation to keep your customers and leads engaged.  However, it’s not enough to have the tool, you must have ongoing communication with your audience if you plan to improve multiple conversions from leads to customers.

4.  BONUS – You’re Not Asking For Feedback. (ENGAGE even more)
Your target audience has many other folks they can buy from, and sometimes you may be sitting in your ivory tower putting out articles and podcasts and videos and ebooks, but you forget to ask them whether any of that matters to them.  Feedback is an opportunity for you audience to engage with you even more.  This gives you the opportunity to go back to the drawing board and tweak your content to better engage your audience.  You’re constantly finding out what matters to your customers, and as a result you’ll end up serving them in the best way possible.

So, if you got VALUE today, please comment below and let me know what you’d like to hear more about when it comes to marketing.  I’m starting a series to help especially the business owners whether they have home businesses or Internet based businesses or brick and mortar to help reach a larger target audience and expand their customer base in the process.

To Learn More Lead Generation Strategies with PPC Marketing, Click Here.

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Crab in hand

8 Rules of Customer Retention

Crabs caught in netHave you ever caught crabs?  Many people who catch crabs have no plan on what to do next.  Last time I caught crabs, I put them in a bucket but had no plan on cooking them.  So they ended up right back in the river from whence they came.

In business, many have no plan on what to do with a customer after he’s come through the door, either online or in person.  I had always learned as a Sales person that every time a customer buys from you he’s casting a vote of confidence for your business (whether product or service).  Of course, this means they trust and like you.

Do You Have a Customer Retention Plan?

So, do you have a customer retention plan [easyazon_image add_to_cart=”default” align=”left” asin=”188516730X” cloaking=”default” height=”160″ localization=”default” locale=”US” nofollow=”default” new_window=”default” src=”http://ecx.images-amazon.com/images/I/51XT97DEF5L._SL160_.jpg” tag=”entonthemov-20″ width=”105″]? Do you plan to keep the client updated on your latest products and services?  Do you plan to send them regular communiques?  This is a process that cannot be overlooked.  Your client is the easiest prospect for your new product or service, seeing he’s already trusting you with his money once before.
Large companies have CRM (Customer Relationship Management) software just to track the customers and understand not only what products they’re buying, but to regularly communicate with the customer and deal with their issues.
If your customers come and get one product or service and never to return, then your business is just a revolving door.  You need to devise a retention and customer growth plan.  Most have a customer acquisition plan, but no real customer growth plan.
Now a growth plan entails having some lever of Support.  Customer Care can make or break your business.  Let me explain.  Most new entrepreneurs focus on getting a new customer, and that’s understandable, especially since they’re new in their business.  However, a growth or retention plan will help your client acquire more of your products or services.

The Rules of Customer Retention

Crabs in BucketCustomers, by definition, are in the custom of buying from vendors.  Is it alright for them to develop that custom with you?  It better be!  They will be buying more and some vendors understand this very well.  Take the case of Amazon. Read the latest: The Everything Store: Jeff Bezos and the Age of Amazon  They understand the process.  Here’s a simple part of their plan:
  1. Acquire a customer – Make sure to retrieve the customer info; get their name, email, address, payment info.
  2. Connect with the customer – Have them connect to a portal with a password once they order their first product.
  3. Thank a customer – Send nice thank you notes for every purchase.
  4. Upsell/Cross-sell a customer – During the buying process, suggest related items to what the customer bought.  This can also be included in the email thank you notes.
  5. Keep a wish list – This is like a “lay-away” but it never leaves the door.  However, every time the customer returns they can see what they’d like to acquire.
  6. Maintain updated Shopping Cart – Just because you leave the site doesn’t mean they have to empty your shopping cart, and they’ll keep it stocked for up to 90 days!
  7. Send Updates on new products – Similar process with the Fire – Just go to Amazon’s site and see it ready for you to shop.
  8. Send Updates on new services – Most people signed up for Amazon Prime because they either received an email from Amazon or next time they went to the site it was prominently displayed.
If Amazon can do this, what about you?  Do you have simple steps related to customer retention?  If not, you should review the 8 rules above, and see which ones you need to implement immediately so your business is less of a revolving door.

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