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Comedian Elizardi Castro

How To Engage Your Audience with Comedian Elizardi Castro

Just came out of a new show of Puerto Rican Comedian Elizardi Castro with my wife Saturday night, and it's been such a while since I laughed this hard that I even busted my lips in the process.  Yep, a little skin came off my lips because I was laughing so much.  I first saw him in 2012 doing his show “Made in Puerto Rico.”

It was a very good day, busy, but good.  My wife conducted an interview with Elizardi, the Puerto Rican Comedian, and you'll see it on her blog very soon.  However, having the opportunity to meet Eli up close and personal made it all the more fun.  My kids and I got to hang out in Eli's parents' backyard playing whiffle ball while she conducted the interview inside.  His parents are great folks.  At the end, Eli came out to try his hand at whiffle ball.  It's been a while for him and you can enjoy this little video my wife made of him.
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Elizardi Castro's new show is funny.

His new show is real funny.  However, his message is deep and cuts through the tough skin that Caribbean men tend to hang on to.  Even though his show appeals to the Spanglish crowd, I (being of Haitian decent, but married to a Puerto Rican woman) totally enjoyed it.  The first show I watched him perform was ‘Made in Puerto Rico' which you must see – check here for tickets for the next time it's showing in NY.

I don't want to spoil the show for anyone, but his new show ‘SOLO' is all about him becoming a single father and working his way through his last relationship.  All to say that he's now a single man again.  However, the depth of the material is what stood out about the genius of this comedian who happens to have been a lawyer in Florida, Illinois and New York.

He shares what he learned in the process during the show, and brought out key revelations that can help anyone going through a breakup in their life. It opened his eyes to the denial, anger, begging, depression and acceptance stages he went through during his breakup, and ultimately how these stages applied to his own life.  He's following his dream now as a comedian, and not his father's dream of him being a lawyer, and that's truly freeing.
At the end of the show he shares how his son looks up to him as his hero, and wants to follow in his father's footstep as a comedian.  This is something Eli didn't have with his dad who was a civil engineer.  Nonetheless, he brings forth some powerful life principles of self-discovery and acceptance.  We've learned that laughter is good medicine, but I think the real medicine is the self-discovery process you go through while laughter is doing its own work on you. Laughter brings freedom.Comedian Elizardi Castro

The Entrepreneur

As an entrepreneur, Eli shares that he'd rather be following hard after his dreams than doing time on a job where the only hope is to someday look forward to a pension check.  This was deep because he recognizes that, though an entrepreneur's life is not always easy, it certainly isn't boring.  He understands how to engage his audience very well though and will go very far.  You need to always engage your audience.  In my case, I write a Blog and shoot videos and a podcast.  You need to do the same if not more.  After all you must become the authority in your space so you're top of mind when people are looking for information in that space.

My takeaways were simple but deep.

Be courageous – Not everybody will accept you for who you are.
Be bold – Don't apologize for who you are and the big dreams you carry.
Do it – The time to contribute to the world and serve others is now.  Your gift will make room for you.
Pass it on – Leave a legacy only by first establishing something of value.  Others will follow.
Be fearless – Similar to being courageous, but keep moving despite the obstacles that will come your way.
Keep dreaming – If you can dream it, you can speak or write it.  Then others will believe it with you and come do it with you.
There are many obstacles to overcome along the way, but the hardest one is a heart that is not committed to the results that must come by putting in the work.  I'm committing myself even more to the work at hand knowing that each strike of my hammer and chisel brings me closer to the final masterpiece.
What about you?  What will push you through to the next steps?  Will you accept what life has dealt you, or will you rise above it and dream more?  And will you step forward fearlessly knowing that truly only you can stop you?  It's time for you to engage your audience like Comedian Elizardi Castro.  Have no fear to share some of your personal stuff, while being the authority on what works.
Entrepreneur On The Move
Pierre Laguerre's Blog
Entrepreneur On The Move
Skype: p.laguerre

“Helping You with The Latest Marketing and Branding Strategies to Increase Your Cashflow and Provide More Freedom to Pursue Your Calling.”

P.S. Tired of paying for leads that are not qualified for your home business?  Would you like to generate your own 10-25 targeted leads daily?  Go here to learn from the best on Traffic and Leads.

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Art Williams - DO IT speech

How To Win In Business – DO IT

Art Williams

Art Williams

If you've been an entrepreneur for any length of time you know that some folks just have a knack at giving you and themselves excuses why they're not having SUCCESS.  There's no one more qualified to give your team member or business partners a kick in the butt than Art Williams.  Below, I've recorded 9 of the business principles he shared during his speech to the NRB in 1987.  For a quick biography click on the button below. [content_toggle style=”1″ label=”Show Art's Biography” hide_label=”Hide Biography”]

In 1967, Art Williams happily lived out his dream as a winning high school football coach in Columbus, Georgia. Then One day Art learned a shocking truth- whole life insurance was a “rip-off” and inexpensive term insurance was almost never sold.

Families across America were making the same awful mistake that had devastated his own family- overpaying for a product that left them poor in the wallet and desperately underinsured. Art did something no one else before him had done- he challenged a stagnant insurance industry with a better product…and a revolutionary way of selling to families who needed help.

Possibly the most successful network marketing company of all time, Primerica was founded by Art Williams and in the process many part time school teachers, firemen and policemen became multi-millionaires doing a good thing for the families they converted from expensive whole life insurance to the better more effective term life.

Art is the guy who DID IT! Not just an author, but a business founder and his advice comes from building a major company from a “peanut” of 85 folks.

The “Coach” teaches and shares the breathtaking saga of “average-ordinary” people who teamed up to do the impossible. In the history of American business, there's never been a story quite like it.
Source: – Art Williams – Author's Page.


Here is my excerpt from his speech. The last part on ‘DO IT' is pretty much verbatim!  Enjoy and share.

Art Williams – How to win in business – “DO IT” speech at the National Religious Broadcasters Address 1987
You can watch the video here too
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1st Find a need – fill a need.  Define your target market

To Win BIG you must differentiate yourself from your competition
By far you need mental toughness.
The difference between winning and losing is so small.
Today's College Degree about business is not worth the paper it's written on because 1/2 of the college professors deal with theory.

Develop the Winning Edge and mental toughness.

1. Get Excited to win – 90%+ of what you do must be exciting.
People won't follow a cry-baby.
Everybody can stay excited for 2 to 3 months, and some for 2 – 3 years, but a winner will stay excited for 30 years or however long it takes to win!
2. Become a dreamer again.
For a church to be a great church you have to have a dream or you're dead.
In order to win you must feel good about yourself.
Coached football in Georgia.
If any kid said I can't – Get to the coaches office and get 3 licks from their colleague.
Every time his child said I can't he made him do 3 pushups.
3. You have to stand for something.
You have to find a salesperson that will tell you the truth.
In the free enterprise system you have to stand for something.
4. You'll be controversial.
The only way out of that is to be average and ordinary.
Art is a tough butt.  You can be tough and good at the same time.
“I bet nobody's ever talk to religious broadcasters like that before.”
5. You have to make a total commitment to what you're about.
You may have many false starts but you must get up one more time and it's that ability that will determine success or failure.
Don't stick your toe in it.
The first step is to make that total commitment and that will give you the extra ounce of courage you need to fight in the tough times.
It's just like in marriage.
Art got married in college and had kids with his high school sweetheart.  He loves her but he doesn't like her all the time – He's not happy about some things that Angela does.  But she also tells him ‘Art, you ain't got no class.  I wish you could learn to eat with your mouth closed.'  Despite all these differences Art and Angela are committed to their marriage.
6. You have to learn to treat people good.
Get to know your employees and their families.
Corporate America doesn't do this well.  Treat them good and learn to love them.
Everybody wants you to make them feel special.
7. You have to establish the right priorities.
He went in business with ITT first.  He wanted to go back to coaching.
He got promoted and found that many of his heroes lives were disasters.  They were alcoholics and some divorced more than once.
Read “In Search of Excellence” and found about “tunnel vision”.
15 years later a multi-millionaire, he's got some great advice for you:
God's gotta come first
Your family has to come second
Business has to come third.
A lousy spiritual and personal life will be devastating to your business in the long range.
8. The Heart of the Champion – Go for it.
My butt's always burning.
What the $500K/yr person do, the $50K person a year doesn't do.
He pays the price a little bit more, he saves a little bit more.
9. Gotta be a leader – Leadership is everything.
Show me anything that works and I'll show something run by a leader.
Smart people – spend their life figuring things out – easier and quicker way.
2nd they don't get around to doing nothing.
Almost everybody in America just does enough to win.
They almost get there.
They're almost over the hump
They have it going.
The winners do it.
They do whatever it takes to get the job done.
They do it, and do it and do it, and do it, and do it, and do it, until the job gets done.
And then they talk about how great it is to be somebody they're proud of.
We need leaders in America who can do it.
If you want to become somebody, DO IT.
If you want to go in business for yourself, DO IT.
If you want to become financially independent, DO IT.
(Excerpt VERBATIM from the video)
[content_toggle style=”1″ label=”Show%20Excerpt%20″ hide_label=”Hide”]
I hear too much talk in these United States.
Everybody can talk a good game.
We need people in America who can do it.
I go all over this country with A. L. Williams, and I have people say
‘Art, you can count on me.'
Wonderful. Just DO IT!
‘Art, I can tell you this is my last stop.  I'm gonna win now.'
Super-duper. Just DO IT!
‘Art, if I can just have one good month and get the ball going I know I can make it big.'
Super. Just DO IT!
‘Art, if I can just pay off this debt, I can really go.'
Greaaaaat. Just DO IT!
‘Art, if I can just sell my house.'
‘But houses ain't selling.'
DO IT anyway!
Art, I'm not making any money, what can I do?
You just DO IT!
‘Do what, Art?'
You DO IT, and DO IT, and DO IT, and DO IT.
‘Art, I guarantee, I'm gonna win this contest.'
Super-duper. Just DO IT!
‘Art, I'm over the hump now. Watch my smoke.'
Greaaaaat. Just DO IT!
‘Art, I want to make it so bad, I can taste it. What I do?'
You just DO IT!
‘Art, I'm a Vice-President now. Can I quit doing it?'
‘Art, I don't know if I can keep on keeping on.  I'm really hurting. What I do?'
You just DO IT!
‘Do what Art?'
You DO IT, and DO IT, and DO IT.
‘Art, all my life, I wanted to be somebody important.'
DO IT then.
‘Art, I'm gonna save money, so I don't have to go through this again.'
Greaaaaat. Just DO IT!
‘Art, I don't feel like I've had enough training. What I do?'
You just DO IT!
‘Art, my manager don't give me no help. What I do?'
You just DO IT!
‘Art, you don't understand. I was Mr. Everything in my former company.  You don't mean I have to start at the bottom and do it, do you?'
Yep, you really gotta do it.  (laughter)
‘Art, Art, what's the primary difference between winners and losers?'
The winners do it.
They DO IT, and DO IT, and DO IT, and DO IT until the job gets done.  And then they talk about how great it is to have finally achieved something unique, and how glad they are that they didn't quit like everybody else, and how wonderful it is to be finally somebody they're proud of, and make a difference with their life.
Thank you.

So, in that vein, I invite you to watch the video if you haven't already and to Just GO DO IT, and DO IT, and DO IT, and DO IT, until you're one of the winners who still DO IT!


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What is the greatest asset

Which Is The Greatest Asset?

Today, I want you to think about which is the greatest asset?  Is it money or time?  You may have other ideas concerning assets, but I'm here to reinforce something you may already know.

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Money is not an asset.

  1. Money is a concept, an idea.
  2. It is a medium of exchange.
  3. Before money existed, people bartered.  They exchanged one thing of value for another.
  4. Money's value is subjective.  This explains why we hear the value of the dollar changing constantly against other currencies.
  5. The amount of money you make is only proportionate to the amount of value you put in the market.
  6. Your skillset can make you a lot of money, but that alone will not make you rich! (You will have to build a full-time business around that skillset and grow that business effectively.)
  7. People go back to school to increase their skills so they can make a lot more money.
  8. If your skillset becomes obsolete can you still make money?
  9. The middle class and the poor exchange their time for money.
  10. The wealthy have learned to spend as much money to gain their time freedom.

Your time is your greatest asset.

  1. Your time is finite.
  2. Your time is worth more than any amount of money, although on a job you're setting your time to be worth a certain amount of money.
    1. For example, at $100K per year, one hour is worth only $50!
    2. If you make $400K, your hourly rate is still $200!
    3. I know folks who charge $1000/hour and realize their time is even more valuable.
    4. How MUCH is your time actually worth?  (Don't try to lock yourself into a number!)
  3. When you value your time you'll stop watching television and start creating value.
  4. Don't let anyone waste your time.  (Run from time wasters!)
  5. You can never get time back. (Focus your time on implementing and testing.)
  6. Invest quality time in your spouse and children.
  7. Invest time in ideas that ultimately generate lots of money.
  8. Invest time in building relationships.  (Business is all about building relationships.)
  9. Invest time in your own growth, even if it's just one hour a day!

Listen to the Podcast above and let me know if this article was worth your time (Just comment below) as my passion is to share the value that I'm receiving through my mentors and teachers as I implement these principles in my own life.


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The Wealthy Bring Value To Others First

The Wealthy Bring Value To Others First

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The wealthy bring value to others long before they need to be paid themselves.

What value are you bringing to others so that ultimately you can get paid.  A lot of us hate the rich because they're seemingly making money hand over fist, but what we tend to disregard is the fact that the value they have created in their products or services is what has made them rich.  Those who are rich have provided jobs, housing, transportation, distribution systems to get food from one place to another, etc.  They usually build large companies to facilitate product and service delivery, and sometimes they partner with governments to get the work done and provide jobs in the process.
glass of money

You're here because you want to learn to deliver value yourself.

Regardless of your business, your focus is to bring value to as many people as possible.  Some of you are stuck, thinking that if you bring value to a few people and they buy your product then you have it made.  I used to be there, until I realized I need to get my business in front of as many folks as possible for its value to be realized back in terms of the investments I had made.
So until you start putting your value in front of a lot of people you're not going to see the multiplication that can happen.  And you must be targeted. You may be looking at those who work the pipeline or the distribution system of the rich, and say that they're not rich, and you'd be right.  The wealthy are those who took the time to think about the pipeline and took most of the risks with the lenders and creditors to help create the distribution system they saw in their mind.

To the wealthy, money is an idea, not necessarily value.

 Currency dictates what money is worth at the moment.  People exchange time for money but money simply represents the value that we agree to.  In societies without money, value is approximated through bartering based on the worth of the items that are being bartered.  Money is a means of exchange, not necessarily value.  The wealthy value their time and they're willing to pay as much money as possible to delegate as many tasks as possible so they can be free to think about new ideas that can generate even more money.  This is why the rich get richer; not necessarily because the government gives them tax breaks.  The government will of course give tax breaks to those creating jobs, and housing and causing the economy to produce.  Understand those who are in that position are not the people making just a six-figure income yearly.
So how do you buy your time back?  Your time is your greatest asset!  Your products and services are created to help you gain your time back by putting it in front of as many people as possible.
1.  Think about serving a lot of folks at once.
How many are you putting your products in front of?
How many do you plan to put it in front of?
Look, I'm willing to pay FB to publish my posts to more folks, and putting out ads just so my products and services can be in front of as many people as my marketing budget can help me reach for now.
2. How much value do you intend to put out there?
 Ultimately, your focus is to free your time.
3. Connections ultimately create value because money and opportunity are hidden behind each connection.
 When you start thinking you start shifting your paradigm to where you start delivering value.  People are looking for value, and you're always receiving value yourself.
Remember, don't give junk, give value!
Did you get value from today's post?
Comment below, Like it and Share it

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3 Reasons Why Your Marketing Sucks!

Marketing is my passion, and as I'm consistently learning and implementing new strategies,  I share more about them, especially if when I can help a business owner improve by using newly tested and proven strategies.  I've studied marketing for years, and lately I've been helping other businesses to improve their reach into their target audience.  If you're a business owner, an affiliate marketer, Internet marketer or home business owner this article is definitely right up your alley!  So, listen up, you might actually learn something.

So, you have a product, and you either own a company or represent one. Everyone starts there.  Either way, you've been thrust into marketing a product or service.  However, where the winners leave the laggards behind is revealed in the next 3 strategies to help improve your results if your marketing sucks!

1. You Are Not Giving Enough Value. (ENGAGE Your Audience)
Yes, you have a product and/or service to offer, but you're not communicating its benefits to your market.  You're only out to make a sale, and people can smell it coming a mile away.  First, the world doesn't revolve around your product or service.  You must get out of your own way and find out what matters to your prospects.  What do they need?  What do they want?  To give value you must actually care about other people, and seek to meet their needs with your solution.  So, take a step back, get off your selling box and understand that people love to buy, but hate to be sold.  It's just like the contractors that come to your door telling you they're doing some work in your neighborhood, and they want to give you an estimate!  I never asked for one.  Did you even check my interest level first?  Wait, it's like going from the first date to a one-night stand!  That just doesn't work!  KNOW THIS: People usually buy from people they know, like and trust.

The best way for you to develop a relationship is to give value consistently.  What skills do you have?  How can you serve a community with those skills or talents?  For example, my daily Podcast, The Spiritual Entrepreneur, is one place, besides this Blog, where I can share value with my listeners and readers.

Facebook PPC Live2. You Don't Know How To Generate Leads.
So, if you're not giving people value, it's going to be near impossible to generate a lead (someone who's actually interested enough in what you have to say and wants to hear more.  Many marketers out there don't know the first thing about generating a lead.  Posting on your personal FB page that you're selling a product or offering a service is the first sign that you're an amateur!  Is it OK to tell your peeps you have a business?  Of course, it's OK.  At first, that may be the only way some friends and family will ever find out.  However, if you're into building a company and want to create an empire in the long term, you're going to have to create an official Fan Page or Business Page and start finding the people who actually care to follow and then start sharing the value.  But it goes beyond this.  To generate a lead, you have to bring your people to a capture page where you're sharing value and they'll opt-in if they see value.  There are many Capture Page Systems out there, and you need to avail yourself of one of them.

To Access A Free Capture Page System, Click Here.

3. Building A List Is Not A Priority.
In any business Customer Acquisition is the lifeblood, and then retention.  But if you're not even generating leads, when will you have a customer list of folks that know you, like you and buy from you?  See, you're missing the boat by a wide mile if List Building is not a priority.  Some of you know this is key, but you still don't have any Lead Magnet on your site to help someone connect with you as a lead.  Understand that emails are not the only list either, but that's for another article.  You must have an AutoResponder, and there are many available to help with your list building effort.  My current favorites are Aweber, and MailChimp.  While MailChimp starts out free and connects with various Social Media platforms like Facebook and Twitter, Aweber gives you tools that are one sophistication level higher in dealing with your lists and creating conversation to keep your customers and leads engaged.  However, it's not enough to have the tool, you must have ongoing communication with your audience if you plan to improve multiple conversions from leads to customers.

4.  BONUS – You're Not Asking For Feedback. (ENGAGE even more)
Your target audience has many other folks they can buy from, and sometimes you may be sitting in your ivory tower putting out articles and podcasts and videos and ebooks, but you forget to ask them whether any of that matters to them.  Feedback is an opportunity for you audience to engage with you even more.  This gives you the opportunity to go back to the drawing board and tweak your content to better engage your audience.  You're constantly finding out what matters to your customers, and as a result you'll end up serving them in the best way possible.

So, if you got VALUE today, please comment below and let me know what you'd like to hear more about when it comes to marketing.  I'm starting a series to help especially the business owners whether they have home businesses or Internet based businesses or brick and mortar to help reach a larger target audience and expand their customer base in the process.

To Learn More Lead Generation Strategies with PPC Marketing, Click Here.

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The Spiritual Entrepreneur

Are You Afraid To Get Started Already?

The Spiritual EntrepreneurAs I am getting ready to release yet another Podcast series, I'm wondering how many of you out there have been waiting to get started on a project, a company, an idea or a product that you know will help others around you.  You have a gift that will bring great value to those who are waiting for your gifts to manifest!  So, I'm here to challenge you today.

When I started my first BLOG, the one thing that I dreaded was lack of consistency!  And to overcome that fear, I would blog daily during the year 2011 into 2012.  I would write something daily, and it was fun.  I found different subjects to cover that really mattered to my readers.  But things have changed since, and now that I'm on my second BLOG, I decided to plunge into a new world, PODCASTING!  Podcasting is not really that new, and frankly this world caught my attention at least 7 years ago.  However, if I had started then, by now, I would have many thousands of listeners on my podcast.   OK, that's just hindsight.  In reality, back then, I didn't understand the new market or avenues that opened up when you venture into a new world.  Even on my last BLOG 4 years ago, I knew there was value to it, but still didn't grasp how to turn it to something material like a real product.

But enough about hindsight, let's talk about foresight.  It's amazing how not getting started not only costs you a whole lot, but also the people that were supposed to be exposed to real value through your experience, insight, wisdom, and leadership, etc..  I follow different mentors when it comes to marketing, blogging & branding, and advertising on Social Media.  I follow some  of the best top trainers in the home business industry.  Their gift has made room for them!  Sometimes, I wonder what would happen if those leaders didn't get started when they were supposed to?  Even if others would emerge, their gifts would be quite different than the ones you subscribe to today.  Sometimes, we dread starting because of many reasons.  Some are legitimate, but most are EXCUSES!

mic2-300x187Get Started Already!

I'm putting it out there, and letting you know that my 2nd Podcast, The Daily Motivator, will go LIVE next week Monday, to add to my first daily podcast, The Spiritual Entrepreneur, which went LIVE on Sunday February 22nd, 2015, and I'm already on Episode 14.  You might be thinking that's a lot to handle.  Seriously, when you have passion and a conduit, nothing is truly that hard.  The point is whatever you're working on you need to GET STARTED!  Don't mean to yell at you (ALL CAPS, LOL), but I simply want to challenge you to put your foot over the line, and get past every excuse that's been holding you back from launching your next company, writing your new book, or even starting your very own podcast!

The world is waiting for your GIFT to be manifested!  Will you be PERFECT?  Of course not!  But if you don't start you'll never be GREAT at what is already your passion.  Go listen to my daily podcast and you'll hear all my ‘ahm's' and ‘you know's' but soon as I keep honing my craft daily you'll barely hear them, and instead focus on the interview and the VALUE that I'm bringing you my listener.

Get Started Now!

ready-set-runMy Challenge to you: GET STARTED IMMEDIATELY!  Decide a date and time, and write the plan.  Circumstances happen to all, but those who persevere with a plan will be the ones showing up at the finish line.  I'm looking for one thing ‘Well done, good and faithful servant!‘  That's all I look forward to hearing some day and to see the faces of those whom I impacted by allowing my gifts to be perfected under public scrutiny.  I hope you don't fear other folks' opinions that much that you won't put your gift out there for them to enjoy and criticize it at the same time!  JOIN ME!  IT'S YOUR MOVE!

For my latest PODCAST Click Here.


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A trend line

What Is A Trend?

In this four part series on The Importance of Trends, we're going to delve into part 1: What is a Trend?

  1. What is a trend?

    1. a general direction in which something is developing or changing
    2. a fashion (latest trends in style, mode, mania, vogue)
    3. subject of many posts on a social media site in a short time
    4. In business – 
      1. a pattern
      2. a general tendency to move in a certain direction
      3. usually a line or curve shows the trendIdentify some trends and dialogue with us below on the different trends you know about

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Crab in hand

8 Rules of Customer Retention

Crabs caught in netHave you ever caught crabs?  Many people who catch crabs have no plan on what to do next.  Last time I caught crabs, I put them in a bucket but had no plan on cooking them.  So they ended up right back in the river from whence they came.

In business, many have no plan on what to do with a customer after he's come through the door, either online or in person.  I had always learned as a Sales person that every time a customer buys from you he's casting a vote of confidence for your business (whether product or service).  Of course, this means they trust and like you.

Do You Have a Customer Retention Plan?

So, do you have a customer retention plan [easyazon_image add_to_cart=”default” align=”left” asin=”188516730X” cloaking=”default” height=”160″ localization=”default” locale=”US” nofollow=”default” new_window=”default” src=”” tag=”entonthemov-20″ width=”105″]? Do you plan to keep the client updated on your latest products and services?  Do you plan to send them regular communiques?  This is a process that cannot be overlooked.  Your client is the easiest prospect for your new product or service, seeing he's already trusting you with his money once before.
Large companies have CRM (Customer Relationship Management) software just to track the customers and understand not only what products they're buying, but to regularly communicate with the customer and deal with their issues.
If your customers come and get one product or service and never to return, then your business is just a revolving door.  You need to devise a retention and customer growth plan.  Most have a customer acquisition plan, but no real customer growth plan.
Now a growth plan entails having some lever of Support.  Customer Care can make or break your business.  Let me explain.  Most new entrepreneurs focus on getting a new customer, and that's understandable, especially since they're new in their business.  However, a growth or retention plan will help your client acquire more of your products or services.

The Rules of Customer Retention

Crabs in BucketCustomers, by definition, are in the custom of buying from vendors.  Is it alright for them to develop that custom with you?  It better be!  They will be buying more and some vendors understand this very well.  Take the case of Amazon. Read the latest: The Everything Store: Jeff Bezos and the Age of Amazon  They understand the process.  Here's a simple part of their plan:
  1. Acquire a customer – Make sure to retrieve the customer info; get their name, email, address, payment info.
  2. Connect with the customer – Have them connect to a portal with a password once they order their first product.
  3. Thank a customer – Send nice thank you notes for every purchase.
  4. Upsell/Cross-sell a customer – During the buying process, suggest related items to what the customer bought.  This can also be included in the email thank you notes.
  5. Keep a wish list – This is like a “lay-away” but it never leaves the door.  However, every time the customer returns they can see what they'd like to acquire.
  6. Maintain updated Shopping Cart – Just because you leave the site doesn't mean they have to empty your shopping cart, and they'll keep it stocked for up to 90 days!
  7. Send Updates on new products – Similar process with the Fire – Just go to Amazon's site and see it ready for you to shop.
  8. Send Updates on new services – Most people signed up for Amazon Prime because they either received an email from Amazon or next time they went to the site it was prominently displayed.
If Amazon can do this, what about you?  Do you have simple steps related to customer retention?  If not, you should review the 8 rules above, and see which ones you need to implement immediately so your business is less of a revolving door.

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Astronaut Drifting in Orbit

Are You Drifting From The Plan?

Astronaut driftingWhen President John F. Kennedy announced that the US was going to put a man on the moon, NASA suddenly found itself facing some real challenges, the least of which being putting a man on the moon by the end the decade.  The most important part was “returning him safely to the Earth.”  So, what does all this have to do with drifting?
It would be tough to miss the moon if you're shooting for it, but it would also be quite easy to miss, seeing that a rocket needs constant adjustment from drifting. It has been said that a rocket is on target less than 60 seconds for every hour that it's traveling.  This means on a trip that takes 3 days when it's manned, the spaceship is on target less than 5% of the time!  If this is not constantly adjusted then the lunar module would never reach the moon.
Like the rocket, the car you drive needs constant adjusting too.  If you don't believe this, next time you're on a straight highway do this 3-5 second experiment (with no traffic around you, of course) just let go of the wheel and see how quickly your car departs from the lane.  I'm sure some of you have experienced this while eating in your car, and had to let go of the wheel for a just a couple of seconds.

Are you Drifting in Life?

Car DriftingDrifting is somewhat inevitable in life, which is why you must be constantly re-adjusting your focus.  If you find yourself drifting from the plan you laid out it's usually because something else is starting to dominate your vision instead of the original plans you made.

I just came from a great convention in Las Vegas, and everyone got a great reminder by the keynote speaker that the focus must be on the one thing that gets our business moving forward.  As straightforward as he was, many of us will return home and soon drift from our primary focus.
When it comes to working in a corporate environment the stakeholders put in place a yearly or bi-yearly review process to make sure that every team member is on target with achieving their goals?  However, when you're in business for yourself, it's a different game altogether.  You owe it to yourself to focus on what yields results.  You can't just wing it.  You must review the plan daily, weekly, monthly!  In short you must revisit your plan on a regular basis if you don't want to drift far from the path that leads to results.

What's Your Plan?

Are you drifting from the plan that was set for you, or the plan you agreed to move forward with?  If so, it's necessary to put in place some blinders just saw you can keep moving forward towards your focus.  Horses do quite well with blinders and so can you.  These blinders can be a daily schedule, which includes a plan to review how well you're progressing.  That review can happen daily, or weekly, but it must happen often enough like a hand on the wheel keeping the vehicle from departing from the lane.
Whether you have a wealth plan, a health plan or a lunar landing plan, you'll never reach your target until you set it in front of you, and constantly review how much closer you're getting.  Your list may include achieving certain pin levels within your company.  However, this won't happen until you focus, and work the plan daily to reach your planned destination.  It's time to stop drifting from your plan.

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Las Vegas Nights

Vegas, Business or Pleasure?

There's nothing like going to Las Vegas for business!  Then again, whenever people head to Vegas you know they are usually going to be gambling, eating, partying, etc..  Well you know how it goes: What happens in Vegas stays in Vegas!

As I'm getting ready to head to another International Convention for my company, I'm just thinking about all the acquaintances I've made this year.  Some of them I met at different trainings throughout the year and others at consecutive trainings in Chicago over the summer.

Like many of them, I've learned quite a bit about [hclightbox id=”7″ text=”running a business from my home“] and earning an income from it.  However, this opportunity is about to change in a big way for many of us.  This is only because we've learned to approach the opportunity like true entrepreneurs. Like Darren Hardy is sharing in the video with Eric Worre below, we've learned the importance of personal development!

We've all learned new methods, and applied many of them these past few months.  We've managed to get past our frustrations unto new discoveries and insights for the next leg of our journey.  I've worked with some great partners and learned from them as they have from me.  This blog even came about as a result of one of these synergistic relationships.

Going for business, really?

Top of VegasYet, we're looking forward to more training in Vegas and after!  Why is that?  This is all about mindset mastery.  If you're training but not looking forward to mastery, you're kidding yourself.  You must learn as an entrepreneur that there will always be a need to learn new things so that you don't get stagnant and diminish your value to your market, primarily your customers.

So, where's the pleasure?

Las VegasWhen we land in Vegas later today, the atmosphere won't necessarily change me, but it's good to go to a different environment from time to time.  And yes, there will be parties.  Some company sponsored, and others group sponsored.  Various organizations love to have social events to get people in the mood to enjoy themselves, whether in Vegas or Miami for that matter!

Many of us are looking to overcome impossibilities which are simply pebbles strategically placed along the way to trip us and cause us to realize we had greatness in us all along.

Time to head to Vegas, Baby!

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