Author Archive pierre

Sales Leads

Is It Possible To Get 10-15 Leads On My Website Daily?

The difference between a static and an interactive site, and why you need the latter.

 

Today, most websites are pretty much static.  Even when there’s a lead capture page it doesn’t usually speak to the visitor.  Do visitors really want to join your mailing list?  Not unless they see real value in it.  As you can bear witness, everyone of us already has too much email clogging our inboxes.  Take heart as there’s a a way to get more leads/prospects by leveraging your current website.

 

So, what’s a business owner to do?  What is the most effective way to build a list of prospects ready to buy your product or service?  Basically,  It starts by you giving them value.  When someone stops by your website they have the opportunity to not only learn about your product and/or service, but also to learn about what sets you apart from your competitors.  There's another aspect that I shall cover in another article, but it's you as the website owner getting some information from the prospect on their level of interest.

 

First, most sites don’t receive traffic because most business owners think that once they build a website people will find it automatically.  The days of organic traffic are dead.  The reason is because there are too many other competitors in your field with a similar website and with key words in google trying to get free traffic, or with a Facebook page.  However, once you understand where your target market is spending most of their time online, it will be easy to target them and bring them to your site.Traffic Flow

 

So what sets the interactive site apart from the static brochure that characterizes most websites?  First, clients with an interactive site understand that as long as they’re driving traffic to their site, they need to have multiple ways to capture the basic information of those interested in their products.  But where do you get traffic?  You must leverage platforms like Facebook/Instagram/Twitter or YouTube today to get traffic to your site.  Your target market is hanging out on these platforms and if they’re professionals working in major corporations they may be found also on LinkedIn.  Won’t advertising cost me money?  It sure will.  However, you have a choice.  You can keep a static brochure online or you can leverage advertising to get your message in front of as many eyeballs as possible.

 

Remember that your website is online 24/7, but you’ll probably only meet prospects for your products and services only a few times a week, if you’re actively looking for them.  However, your ads can also be out there like sales reps telling people who have shown interest in your  your product/service 24×7.

 

So, how do I make my site interactive?  Shouldn’t I simply ask leads to join my mailing list?  Glad you asked.  As I already shared, you must educate someone when they come to your website by sharing with them a real irresistible offer.  If you have a cheat sheet, a PDF, an Audio Recording, or something that actually serves the visitor, then it’s going to be easy for them to exchange their email address for your offer.  Usually, for every 100 people that visit your site, 3 or more should become a lead.  If your offer is dialed in and your ad is going to your target market, then that number should be way higher like 10-25 at a time.  This happens especially when you leverage a landing page and a funnelSales Funnel

.When someone takes your free offer, they’re telling you that they’re a potential client.  So, the best thing you need to do is to follow up, not just with an autoresponder, but with an ongoing conversation invitation which happens through an email follow up sequence that keeps them interested in your offer and eventually bring them closer as a potential client.

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Pierre LaguerrePierre A. Laguerre
Daily Motivator
Entrepreneur On The Move

My goal is challenge, inspire and motivate you to step up to your calling as an Entrepreneur and run in your lane. Want to structure your morning to get the best out of your day? Get a copy of “The Entrepreneur’s Successful Morning Routine

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Daily Motivator

Your Business Is Not A Hobby. Episode #326

Your business is not a hobby. Listen to 4 different reasons why you must separate doing business from having a hobby. Once you start a business you must look to deliver a specific outcome to your customers. Entrepreneurs go into business to do it full-time and reap benefits that are different from those who are having fun with a hobby, and no pressing reason to go into a full-time business. Get more at http://pierrelaguerre.com/podcast.

Entrepreneur On The MovePierre A. Laguerre
Daily Motivator
Entrepreneur On The Move

My goal is challenge, inspire and motivate you to step up to your calling as an Entrepreneur and run in your lane.  Want to structure your morning to get the best out of your day? Get a copy of “The Entrepreneur’s Successful Morning Routine

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Delete or Delegate? Episode #325

What will you delete? Some tasks that you have delegated should be deleted. What tasks are not generating any revenue for your business? Which ones are not moving you towards delivering more value to your prospects and customers? Are you ready to remove them from your list?

Entrepreneur On The MovePierre A. Laguerre
Daily Motivator
Entrepreneur On The Move

My goal is challenge, inspire and motivate you to step up to your calling as an Entrepreneur and run in your lane.  Want to structure your morning to get the best out of your day? Get a copy of “The Entrepreneur’s Successful Morning Routine

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The Daily Motivator

Expense or Investment? Which is it?

 

The Big Migration

When someone moves from Puerto Rico to the US, they never really look at it as a migration.  After all, Puerto is a US Territory, and all Puerto Ricans are also American citizens.  So, they're really just relocating, and with that comes new responsibilities as they become a resident of the states.  However, for me and my family, moving to PR feels like a big migration, and I'll share with you why in the next few paragraphs.

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First, I never thought after growing up on the island of Haiti, and after coming to the US that I would be going back to live on a neighboring island.  After 30 years of living in the US, my wife and I heard the calling to move to Puerto Rico to develop businesses, schools, churches, and work with a vision that God has given us.
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The vision is still in full progress, but it's the steps that can sometimes cause some trepidation.  Not that I ever had any real fear about coming to live in Puerto Rico with my family.  You see, I had been prepared by having come here to this island for six straight years with my wife.   Now, these were vacation trips, but I always traveled the entire island from one corner to the other. It wasn't until our last trip with the whole clan this year that my wife felt the nudging, well, a strong sense that we're supposed to move to Puerto Rico.
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I had to come to a quick realization that this feeling was of the Lord, while I understood that we were not coming here for a perpetual vacation as some may think.  Puerto Rico is a great place to visit and the people are wonderful, and there are plenty of tourists visiting daily all over the island, plus a lot of families migrating back, despite the exodus caused by the economic debacle that brought the island under $74 Billion of debt.
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How does that happen, you wonder?  Well, ask the same of how the US and many first world countries are in debt to the tune of trillions?  There is nothing new under the sun.  Men mismanage what's under their care when it's not meant to take care of their own families.  Those in power usually espouse philosophies that seem to benefit the general population at the time because they're looking to become popular – i.e. get re-elected by the people.
So, politicians make promises and bring ideas to fruition that are not necessarily always good for the people or the country for that matter.  I'm sure you've seen it elsewhere.  So what part do I play in all this?  Where does my family fit?  How will we help navigate the ship that is heading for the reefs economically?
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This is going to be done by making a difference right where we are with our children, with the churches we lock arms with, with the businesses and jobs we leverage to empower the people.  However, the greatest power available to us, which you have access to, is prayer.  You may think I'm talking about opening your mouth and speaking to God, and I am partially, but the funny thing is that you're praying daily by what you say.
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Every day you're uttering words that may not sound religious or spiritual. Nonetheless, you are causing change in your environment by your words, starting with your mindset and how you eventually act based on what you've been telling yourself, or being told.  My point is that all of us have been given this power in our words.  This is nothing new.  Look it up with the likes of Bob Proctor, and many others who are not even religious but have come to understand the power of the mind and mouth!
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So, for my wife and I, it starts in what we say.  In reality, it starts with what we believe we can do and what we say about it to make it a reality in our lives.  After all, living in Puerto Rico didn't come by us looking at each other.  We had to say something.  Just like marrying each other came from saying our vows, making a difference in our children's future and other children, men and women of Puerto Rico, is going to come from what we believe and say, and ultimately act on!
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While I want to share more about this journey, I'm going to leave it right here and let you yearn for more of what my wife and I are doing on a regular basis in Puerto Rico.  If you want to learn more about our first few days here, just visit her Blog (http://YadiraLaguerreblog.com) which is updated regularly.  You can also follow her on YLDesigns FB Page and YLMompreneurs.  Our Kids also have their own channel called 3KidUTubers, which they also update weekly.
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Before I go, I promised to share what it takes to make it in PR or anywhere else for that matter.  It's really about being an entrepreneur.  We've met folks who are leaving PR for one key reason.  They have a job and if that job goes so goes their income.  Others are living PR because they have little kids and want a better education for their children.  Yet, many stay on the island because it's the life they know and that's where their relatives are and they're not willing to go anywhere else, even though they may have a University Degree or other pedigree.
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To make it here you have to have vision.  Being an entrepreneur doesn't mean you can't hold a job, but you know it's not the only lifeline you've got.  You have to make decisions that make a difference for your family.  Those decisions include investing in assets that appreciate.  That means you need to know the difference between assets and liabilities.  Since I've been here, I've met one person who really gets this and she's our landlady.  She operates her own businesses and is an investor and knows of the benefits of being an entrepreneur.
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In the next post, I'll go in more details describing what it takes to have that entrepreneur mindset and key actions you have to take daily to really qualify and set yourself apart, and not fall apart when economies all around you are falling apart.  Some said my wife and I are pretty daring.  However, remember you only live once, and you owe it to yourself to follow the dreams on your heart.  Most importantly, you owe it to your kids to leave them a legacy of risk-taking, and getting the rewards that come from stepping out on the “water!”
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I look forward to your comments and feedback.  Don't hesitate to comment and share your opinions below.

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Daily Motivator

My Podcast

Your business is not a hobby. Listen to 4 different reasons why you must separate doing business from having a hobby. Once you start a business you must look to deliver a specific outcome to your customers. Entrepreneurs go into business to do it full-time and reap benefits that are different from those who are having fun with a hobby, and no pressing reason to go into a full-time business. Get more at http://pierrelaguerre.com/podcast.

Entrepreneur On The MovePierre A. Laguerre
Daily Motivator
Entrepreneur On The Move

My goal is challenge, inspire and motivate you to step up to your calling as an Entrepreneur and run in your lane.  Want to structure your morning to get the best out of your day? Get a copy of “The Entrepreneur’s Successful Morning Routine

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