Monthly Archive June 2015

Your Customer Lifetime Value

Customer Lifetime Value

Customer Lifetime Value is a key metric to your online business.  As I’ve recently received my copy of Russell Bronson‘s DotComSecrets book, I decided to take a read through it yesterday and today.  In the book Russell covers everything you need to know in order to create your own funnel that allows you to put your customers through the value ladder.

Russell BrunsonWhat has stuck with me so far is the Customer Lifetime Value discussion.  What Russell Brunson discovered over time is that each customer in your database is worth $1/month, and he’s not the only one to have come to this conclusion as other Internet Marketers like Ryan Deiss also agree.  The point though is as you do marketing your funnel is set up to spit up more than you’re putting in.  If you’re not, you need to review your funnel.  Now, your breakeven point may not be for a few days of traffic coming through, but your value is increasing every time someone joins your list.

Customer Mailing List

What this should tell you and every marketer is the importance of building your customer mailing list.  Once Russell understood this little fact he went to work on building his mailing list, and he admits getting the first 100-200 members on that list was the hardest part, but once you have a great lead magnet and you start understanding the customer value ladder it becomes so much easier.

In the next few posts, I plan to review some of Russell’s discussions on the importance of building an online business the right way.  He certainly has the experience and the know-how.  For today, I simply wanted to remind you to check your mailing list and confirm whether you’re getting an ROI of $1/customer monthly.  We’ll tackle what it takes to start creating the value necessary to get that kind of return in the first place.

Russell Brunson’s List Hacking Process

I highly recommend you watch the above video on List Hacking by Russell Brunson, and learn more about the importance of building your own list.  He’ll show you different ways through which you can build that list by hacking your way into affiliates and other methods.

Entrepreneur On The Move
Pierre Laguerre’s Blog
Entrepreneur On The Move
Skype: p.laguerre
Email: pierre@eonthemove.com

“Helping You with The Latest Marketing and Branding Strategies to Increase Your Cashflow and Provide More Freedom to Pursue Your Calling.”

P.S. Want to leverage PPC Marketing for your home business? Join This Live Webinar and learn from the best how to do PPC (pay-per-click) marketing without losing your cash.

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Dave_Anderson_Presents

The Fifth Discipline Of Execution

Here are three key takeaways in the Fifth Discipline Of Execution from Five Disciplines of Execution by Dave Anderson who runs Learn To Lead. Check out my article on Five Disciplines Of Execution for the complete list.

Dave Anderson speakingDave Anderson on the principles

“These disciplines of execution are principles. They are widely transferable.”

“They are sequential. They are all in, not either or. And they are widely applicable.”

The Fifth Discipline Of Execution

My 3 key takeaways from the Fifth Discipline of Execution: Continue to Prune to Optimize the Results.
  1. Revitalize.
    1. Most people lack focus.
    2. We work hard.  We must work smarter.
  2. Execution is all about stewardship.
    1. Invest in my best.
    2. Steal my money, not my time.
  3. The results you are getting are the results you should be getting.
    1. Results are what you deserve based on the discipline applied.
    2. Your life gets better when you do.

DVD of The Five Principles Of Execution

I highly recommend you grab yourself a copy of the USB stick that contains these 5 principles along with the entire conference as I could never do justice but can only share my key takeaways from my notes. Go here to get your own copy of the whole conference.

Entrepreneur On The Move

Pierre Laguerre’s Blog
Entrepreneur On The Move
Skype: p.laguerre
Email: pierre@eonthemove.com

“Helping You with The Latest Marketing and Branding Strategies to Increase Your Cashflow and Provide More Freedom to Pursue Your Calling.”

P.S. Want to leverage PPC Marketing for your home business? Join This Live Webinar and learn from the best how to do PPC (pay-per-click) marketing without losing your cash.

If you enjoyed this Post on Five Disciplines Of Execution, retweet and comment please.

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Dave Anderson

The Fourth Discipline Of Execution

Here are three key takeaways in the Fourth Discipline Of Execution from Five Disciplines of Execution by Dave Anderson who runs Learn To Lead. Check out my article on Five Disciplines Of Execution for the complete list.

Dave Anderson presentingDave Anderson on the principles

“These disciplines of execution are principles. They are widely transferable.”

“They are sequential. They are all in, not either or. And they are widely applicable.”

The Fourth Discipline Of Execution

My 3 key takeaways from the Fourth Discipline of Execution: Create A Rhythm Of Accountability.
  1. RAM Meeting – Count the talents.
    1. Keep it short and focused – 5 minutes.
    2. Monitor patterns that reoccur frequently.
  2. Create Accountability.
    1. I care about you – I hold you accountable.
    2. Lack of Accountability creates entitlement.
  3. Build an Earn and Deserve culture.
    1. Earn – to acquire through merit.
    2. Give your best to your best, and less to the rest.

DVD of The Five Principles Of Execution

I highly recommend you grab yourself a copy of the USB stick that contains these 5 principles along with the entire conference as I could never do justice but can only share my key takeaways from my notes. Go here to get your own copy of the whole conference.

Entrepreneur On The Move

Pierre Laguerre’s Blog
Entrepreneur On The Move
Skype: p.laguerre
Email: pierre@eonthemove.com

“Helping You with The Latest Marketing and Branding Strategies to Increase Your Cashflow and Provide More Freedom to Pursue Your Calling.”

P.S. Want to leverage PPC Marketing for your home business? Join This Live Webinar and learn from the best how to do PPC (pay-per-click) marketing without losing your cash.

If you enjoyed this Post on Five Disciplines Of Execution, retweet and comment please.

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Dave Anderson speaking

The Third Discipline Of Execution

Here are four key takeaways in the Third Discipline Of Execution from Five Disciplines of Execution by Dave Anderson who runs Learn To Lead.

Check out my article on Five Disciplines Of Execution for the complete list.

Dave Anderson presentingDave Anderson on the principles

“These disciplines of execution are principles. They are widely transferable.”

“They are sequential.  They are all in, not either or.  And they are widely applicable.”

The Third Discipline Of Execution

Here are 4 key takeaways from the third discipline of execution which is: Keep A Scoreboard.
  1. Score the activities.
    1. No one is held accountable unless you are scoring the activities.
    2. Have a daily Roll Call – to be covered more in the Fourth Discipline.
  2. We want to do a better job of celebrating excellence.
    1. In some cultures people are hiding.
    2. Outcomes don’t tell the whole story.

  3. Shovel the piles while they are small.
    1. Don’t wait until your piles are too large to deal with.
    2. The numbers matter.  Make sure to focus on the right numbers.
  4. EDMED – Every Day Means Every Day.
    1. What are the tasks that must be carried out every day.
    2. Figure it out and score it.

DVD of The Five Principles Of Execution

I highly recommend you grab yourself a copy of the USB stick that contains these 5 principles along with the entire conference as I could never do justice but can only share my key takeaways from my notes. Go here to get your own copy of the whole conference.

Entrepreneur On The Move

Pierre Laguerre’s Blog
Entrepreneur On The Move
Skype: p.laguerre
Email: pierre@eonthemove.com

“Helping You with The Latest Marketing and Branding Strategies to Increase Your Cashflow and Provide More Freedom to Pursue Your Calling.”

P.S. Want to leverage PPC Marketing for your home business?  Join This Live Webinar and learn from the best how to do PPC (pay-per-click) marketing without losing your cash.

If you enjoyed this Post on Five Disciplines Of Execution, retweet and comment please.

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