Which Is The Greatest Asset?

Today, I want you to think about which is the greatest asset?  Is it money or time?  You may have other ideas concerning assets, but I’m here to reinforce something you may already know.

Money is not an asset.

1. Money is a concept, an idea.
2. It is a medium of exchange.
3. Before money existed, people bartered.  They exchanged one thing of value for another.
4. Money’s value is subjective.  This explains why we hear the value of the dollar changing constantly against other currencies.
5. The amount of money you make is only proportionate to the amount of value you put in the market.
6. Your skillset can make you a lot of money, but that alone will not make you rich! (You will have to build a full-time business around that skillset and grow that business effectively.)
7. People go back to school to increase their skills so they can make a lot more money.
8. If your skillset becomes obsolete can you still make money?
9. The middle class and the poor exchange their time for money.
10. The wealthy have learned to spend as much money to gain their time freedom.

Your time is your greatest asset.

1. Your time is finite.
2. Your time is worth more than any amount of money, although on a job you’re setting your time to be worth a certain amount of money.
   1. For example, at $100K per year, one hour is worth only $50!
   2. If you make $400K, your hourly rate is still $200!
   3. I know folks who charge $1000/hour and realize their time is even more valuable.
   4. How MUCH is your time actually worth?  (Don’t try to lock yourself into a number!)
3. When you value your time you’ll stop watching television and start creating value.
4. Don’t let anyone waste your time.  (Run from time wasters!)
5. You can never get time back. (Focus your time on implementing and testing.)
6. Invest quality time in your spouse and children.
7. Invest time in ideas that ultimately generate lots of money.
8. Invest time in building relationships.  (Business is all about building relationships.)
9. Invest time in your own growth, even if it’s just one hour a day!
10. TIME IS YOUR BEST AND GREATEST ASSET.

Listen to the Podcast above and let me know if this article was worth your time (Just comment below) as my passion is to share the value that I’m receiving through my mentors and teachers as I implement these principles in my own life.

Tagsasset, money, podcast, time

The Wealthy Bring Value To Others First

The wealthy bring value to others long before they need to be paid themselves.

You’re here because you want to learn to deliver value yourself.

To the wealthy, money is an idea, not necessarily value.

 Currency dictates what money is worth at the moment.  People exchange time for money but money simply represents the value that we agree to.  In societies without money, value is approximated through bartering based on the worth of the items that are being bartered.  Money is a means of exchange, not necessarily value.  The wealthy value their time and they’re willing to pay as much money as possible to delegate as many tasks as possible so they can be free to think about new ideas that can generate even more money.  This is why the rich get richer; not necessarily because the government gives them tax breaks.  The government will of course give tax breaks to those creating jobs, and housing and causing the economy to produce.  Understand those who are in that position are not the people making just a six-figure income yearly.

Tagsbusiness, entrepreneur, leader, marketing, money, paid, spiritual, technology, value, wealth, wealthy

3 Reasons Why Your Marketing Sucks!

Marketing is my passion, and as I’m consistently learning and implementing new strategies,  I share more about them, especially if when I can help a business owner improve by using newly tested and proven strategies.  I’ve studied marketing for years, and lately I’ve been helping other businesses to improve their reach into their target audience.  If you’re a business owner, an affiliate marketer, Internet marketer or home business owner this article is definitely right up your alley!  So, listen up, you might actually learn something.

So, you have a product, and you either own a company or represent one. Everyone starts there.  Either way, you’ve been thrust into marketing a product or service.  However, where the winners leave the laggards behind is revealed in the next 3 strategies to help improve your results if your marketing sucks!

1. You Are Not Giving Enough Value. (ENGAGE Your Audience)
Yes, you have a product and/or service to offer, but you’re not communicating its benefits to your market.  You’re only out to make a sale, and people can smell it coming a mile away.  First, the world doesn’t revolve around your product or service.  You must get out of your own way and find out what matters to your prospects.  What do they need?  What do they want?  To give value you must actually care about other people, and seek to meet their needs with your solution.  So, take a step back, get off your selling box and understand that people love to buy, but hate to be sold.  It’s just like the contractors that come to your door telling you they’re doing some work in your neighborhood, and they want to give you an estimate!  I never asked for one.  Did you even check my interest level first?  Wait, it’s like going from the first date to a one-night stand!  That just doesn’t work!  KNOW THIS: People usually buy from people they know, like and trust.

The best way for you to develop a relationship is to give value consistently.  What skills do you have?  How can you serve a community with those skills or talents?  For example, my daily Podcast, The Spiritual Entrepreneur, is one place, besides this Blog, where I can share value with my listeners and readers.

2. You Don’t Know How To Generate Leads.
So, if you’re not giving people value, it’s going to be near impossible to generate a lead (someone who’s actually interested enough in what you have to say and wants to hear more.  Many marketers out there don’t know the first thing about generating a lead.  Posting on your personal FB page that you’re selling a product or offering a service is the first sign that you’re an amateur!  Is it OK to tell your peeps you have a business?  Of course, it’s OK.  At first, that may be the only way some friends and family will ever find out.  However, if you’re into building a company and want to create an empire in the long term, you’re going to have to create an official Fan Page or Business Page and start finding the people who actually care to follow and then start sharing the value.  But it goes beyond this.  To generate a lead, you have to bring your people to a capture page where you’re sharing value and they’ll opt-in if they see value.  There are many Capture Page Systems out there, and you need to avail yourself of one of them.

To Access A Free Capture Page System, Click Here.

3. Building A List Is Not A Priority.
In any business Customer Acquisition is the lifeblood, and then retention.  But if you’re not even generating leads, when will you have a customer list of folks that know you, like you and buy from you?  See, you’re missing the boat by a wide mile if List Building is not a priority.  Some of you know this is key, but you still don’t have any Lead Magnet on your site to help someone connect with you as a lead.  Understand that emails are not the only list either, but that’s for another article.  You must have an AutoResponder, and there are many available to help with your list building effort.  My current favorites are Aweber, and MailChimp.  While MailChimp starts out free and connects with various Social Media platforms like Facebook and Twitter, Aweber gives you tools that are one sophistication level higher in dealing with your lists and creating conversation to keep your customers and leads engaged.  However, it’s not enough to have the tool, you must have ongoing communication with your audience if you plan to improve multiple conversions from leads to customers.

4.  BONUS – You’re Not Asking For Feedback. (ENGAGE even more)
Your target audience has many other folks they can buy from, and sometimes you may be sitting in your ivory tower putting out articles and podcasts and videos and ebooks, but you forget to ask them whether any of that matters to them.  Feedback is an opportunity for you audience to engage with you even more.  This gives you the opportunity to go back to the drawing board and tweak your content to better engage your audience.  You’re constantly finding out what matters to your customers, and as a result you’ll end up serving them in the best way possible.

So, if you got VALUE today, please comment below and let me know what you’d like to hear more about when it comes to marketing.  I’m starting a series to help especially the business owners whether they have home businesses or Internet based businesses or brick and mortar to help reach a larger target audience and expand their customer base in the process.

To Learn More Lead Generation Strategies with PPC Marketing, Click Here.

Tagsad campaign, customer acquisition, customer retention, engage, facebook ad, leads, list building, marketing, traffic

Are You Afraid To Get Started Already?

As I am getting ready to release yet another Podcast series, I’m wondering how many of you out there have been waiting to get started on a project, a company, an idea or a product that you know will help others around you.  You have a gift that will bring great value to those who are waiting for your gifts to manifest!  So, I’m here to challenge you today.

When I started my first BLOG, the one thing that I dreaded was lack of consistency!  And to overcome that fear, I would blog daily during the year 2011 into 2012.  I would write something daily, and it was fun.  I found different subjects to cover that really mattered to my readers.  But things have changed since, and now that I’m on my second BLOG, I decided to plunge into a new world, PODCASTING!  Podcasting is not really that new, and frankly this world caught my attention at least 7 years ago.  However, if I had started then, by now, I would have many thousands of listeners on my podcast.   OK, that’s just hindsight.  In reality, back then, I didn’t understand the new market or avenues that opened up when you venture into a new world.  Even on my last BLOG 4 years ago, I knew there was value to it, but still didn’t grasp how to turn it to something material like a real product.

But enough about hindsight, let’s talk about foresight.  It’s amazing how not getting started not only costs you a whole lot, but also the people that were supposed to be exposed to real value through your experience, insight, wisdom, and leadership, etc..  I follow different mentors when it comes to marketing, blogging & branding, and advertising on Social Media.  I follow some  of the best top trainers in the home business industry.  Their gift has made room for them!  Sometimes, I wonder what would happen if those leaders didn’t get started when they were supposed to?  Even if others would emerge, their gifts would be quite different than the ones you subscribe to today.  Sometimes, we dread starting because of many reasons.  Some are legitimate, but most are EXCUSES!

Get Started Already!

I’m putting it out there, and letting you know that my 2nd Podcast, The Daily Motivator, will go LIVE next week Monday, to add to my first daily podcast, The Spiritual Entrepreneur, which went LIVE on Sunday February 22nd, 2015, and I’m already on Episode 14.  You might be thinking that’s a lot to handle.  Seriously, when you have passion and a conduit, nothing is truly that hard.  The point is whatever you’re working on you need to GET STARTED!  Don’t mean to yell at you (ALL CAPS, LOL), but I simply want to challenge you to put your foot over the line, and get past every excuse that’s been holding you back from launching your next company, writing your new book, or even starting your very own podcast!

The world is waiting for your GIFT to be manifested!  Will you be PERFECT?  Of course not!  But if you don’t start you’ll never be GREAT at what is already your passion.  Go listen to my daily podcast and you’ll hear all my ‘ahm’s’ and ‘you know’s’ but soon as I keep honing my craft daily you’ll barely hear them, and instead focus on the interview and the VALUE that I’m bringing you my listener.

Get Started Now!

My Challenge to you: GET STARTED IMMEDIATELY!  Decide a date and time, and write the plan.  Circumstances happen to all, but those who persevere with a plan will be the ones showing up at the finish line.  I’m looking for one thing ‘Well done, good and faithful servant!‘  That’s all I look forward to hearing some day and to see the faces of those whom I impacted by allowing my gifts to be perfected under public scrutiny.  I hope you don’t fear other folks’ opinions that much that you won’t put your gift out there for them to enjoy and criticize it at the same time!  JOIN ME!  IT’S YOUR MOVE!

For my latest PODCAST Click Here.

Tagsbegin now, dreaded, entrepreneur, get started, podcast, podcasting, start already